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Why You Must Understand Value-Added and Non-Value-Added Work to Accelerate Your Digital Transformation


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Sponsored by Connectall


On Demand

"The best-laid plans of mice and men often go awry." - Robert Burns

The world of software is moving faster than ever before. In pursuit of speed, IT organizations often undergo radical digital transformations to try and keep up. But unfortunately it is common that these transformation efforts either fail outright or simply fall short of their goals.

One reason for potential failure is an invisible force that can stymie any organization's best-laid plans: waste. And waste is particularly present among non-value-added activities. Unlike in manufacturing, where you can walk up and down the line and see physical components and visually track progress, it is not obvious where waste lurks in your software delivery value stream. Until you can identify the difference between your value-added and non-value-added activities, your digital transformation will never reach its full potential.

In this webinar, industry thought leaders Eveline Oehrlich and Lance Knight will discuss the difference between value-added (VA) and non-value-added (NVA) work in software delivery and why it matters for your digital transformation.

After attending this webinar, you will know how to identify the VA and NVA work in your software delivery value stream and how to remove the waste within these activities, accelerating your digital transformation and increasing the effectiveness of your development process.

Eveline Oehrlich
Research Director, Research in Action
Eveline is an industry analyst, author, speaker and business advisor focused on digital transformation. She’s currently working on a variety of research projects in conjunction with the DevOps Institute and Research In Action. In addition to her role with RIA, Eveline is also the Chief Research Officer at the DevOps Institute. She helps companies understand and navigate digital transformation by analyzing today’s most powerful tech trends, process and skill challenges. As an independent consultant she offers market research, speaking and advisory services. In the past, Eveline has worked at Forrester Research as Vice President and Research Director helping IT organizations worldwide with their challenges in topics relative to IT automation, DevOps, enterprise and IT service management, application performance management, AIOps and other topics.
Lance Knight
President & COO, ConnectALL
Lance Knight is president & chief operating officer of ConnectALL. His responsibilities include sales, sales operations, marketing, customer success and technical support. Previously, he held SVP/VP roles at LeadingAgile, Tasktop Technologies and Accept Software, specializing in field operations, sales development and customer success. Lance started his IT career with a large aerospace manufacturer where he learned about Lean manufacturing and systems thinking. He’s a published author of books and white papers on leadership, software development and software sales.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.