"The best-laid plans of mice and men often go awry." - Robert Burns
The world of software is moving faster than ever before. In pursuit of speed, IT organizations often undergo radical digital transformations to try and keep up. But unfortunately it is common that these transformation efforts either fail outright or simply fall short of their goals.
One reason for potential failure is an invisible force that can stymie any organization's best-laid plans: waste. And waste is particularly present among non-value-added activities. Unlike in manufacturing, where you can walk up and down the line and see physical components and visually track progress, it is not obvious where waste lurks in your software delivery value stream. Until you can identify the difference between your value-added and non-value-added activities, your digital transformation will never reach its full potential.
In this webinar, industry thought leaders Eveline Oehrlich and Lance Knight will discuss the difference between value-added (VA) and non-value-added (NVA) work in software delivery and why it matters for your digital transformation.
After attending this webinar, you will know how to identify the VA and NVA work in your software delivery value stream and how to remove the waste within these activities, accelerating your digital transformation and increasing the effectiveness of your development process.
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Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: