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Think About Your Audience Before Choosing a Webinar Title

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Site reliability engineering (SRE) practitioners spend their time in the trenches and know what really matters. Want to know what the true value of a ‘just culture’ is to an organization? Or how big of an issue tool sprawl really is? Or how innovation velocity is impacting your employee productivity or morale? Ask SREs — we did!

For the fifth year in a row, we’ve surveyed over 550 SREs to understand the patterns and trends they’re concerned about. The result is the 2023 SRE Report developed by Catchpoint in partnership with Blameless. The 2023 SRE Report, the most data-backed report of its kind, explores five critical insights you can't afford to miss. In this webinar, we’re going to examine some of the most thought-provoking key findings we’ve uncovered.

 We’ll look at data taken from the responses of SREs, managers, architects and executives to provide answers from all perspectives. The insights from this global community of site reliability professionals will not only reveal truth-versus-hype about current topics, but also highlight where reliability-as-a-feature practices are trending going forward.

Anyone concerned about the reliability of their network and anyone involved in network planning, customer experience or network growth should register for this session. Attendees will gain a better understanding of what site reliability practitioners know, worry about and are planning for in the near future. These insights can – and should! – heavily influence your organization’s current and ongoing operational practices.

Leo Vasiliou
Director of Product Marketing - Catchpoint
Leo grew up in technology operations where web performance, IT operations, and information security activities were part of his charter. Since transitioning to evangelizing DevOps activities in product marketing, Leo currently applies his passion for web performance data analysis in the context of monitoring and observability - primarily for customer-facing products and services.
Leo strongly believes correct data are the foundation for transforming information into wisdom. He works to perform activities at the intersection of technology and marketing to help improve IT's business relationship.
Mark Towler
Director of Product Marketing - Catchpoint
Mark Towler has decades of experience working with technology companies to find and fix their customers’ pain points. He’s managed dozens of product releases and go-to-market launches during that time and has constantly refined each solution based upon changing customer requirements and market trends. After roles at Microsoft, Lucent, Nortel, Extreme, Ipswitch, Progress and many other technology companies, Mark is currently a Product Marketing Director at Catchpoint. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.