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Think About Your Audience Before Choosing a Webinar Title

Sponsored by mezmo




On Demand

Observability data has proven mission-critical for businesses that want to provide stellar customer experiences, remain secure and compliant and mitigate risk. And the demand for this data is growing across various teams (developers, security engineers and even business analysts are clamoring for more) while it continues to proliferate across hybrid and distributed environments. This makes it increasingly difficult for organizations to meaningfully implement standards and tools that help control that data, and make it actionable for the various use cases it can support.

Join Sasikanth Vadlamudi, senior product manager at Mezmo, as he introduces the concept of an observability pipeline. By defining key components of an observability pipeline (ingestion, transformation, correlation, routing), he will explore how they help you:

  • Simplify control and access with an open platform to centralize your data from any source, process/optimize in real-time and route to multiple destinations
  • Improve actionability by leveraging real-time intelligence with data enrichment and correlation while still in motion, allowing teams to get the insights needed to make decisions faster
  • Accelerate time-to-value with a flexible solution that fulfills various observability use cases

Attendees of this session will leave with a better understanding of how these components come together to better empower their teams across the org with the data they need to drive faster decision-making, all while protecting against skyrocketing costs.

Sasikanth Vadlamudi
Senior Product Manager, Observability Pipeline - Mezmo
Sasikanth Vadlamudi is a Senior Product Manager at Mezmo working on the Observability Pipeline product. Sasikanth has close to 15 years of experience in product development and product management and brings in a strong expertise in building and rolling out observability platform solutions using a mix of open source and vendor products. Sasikanth lives in San Ramon, a beautiful city located east of San Francisco, and loves to binge watch all popular TV series, play cricket, and take his son and daughter to soccer and swim classes.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.