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Visibility Across Clouds … Is It a Myth? 


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Orca Security



On Demand
What if you could easily understand your serverless multi-cloud environment at a glance? What if you could achieve 100% cloud visibility in your serverless environment? Serverless architecture offers a number of benefits over traditional cloud or server-centric infrastructures, including improved flexibility, greater scalability, faster time-to-release and update and increased ROI.

In this webinar, Techstrong Research analysts will share insights on the need to increase visibility across multiple cloud environments. In addition, John Alexander, Senior Director, Technical Product Marketing at Orca Security, a company focused on agentless cloud security and compliance, will discuss the business and technical challenges he is observing in the market.

During this webinar we will discuss outcomes from our research, trends in the market and how teams can:
  • Use serverless architecture to reduce complexity and friction
  • Focus on the alerts that matter versus chasing alert storms
  • Gain visibility across hybrid environments
John Alexander
Senior Director of Technical Product Marketing, Orca Security
John started his journey in computer security more than 20 years ago when he served in the U.S. Army Reserves in the Western Cyber Protection Center (WCPC), a cyber defense unit. John has experience working with nCircle, Cloud Passage and Kenna Security, where he focused on cloud security and risk, vulnerability and configuration management. John is now helping Orca Security to evolve cloud security with game-changing paradigms such as the use of agentless and risk prioritization.
Daniel (Dan) Kirsch
Managing Director and Co-Founder, Techstrong Research

Dan is a consultant, IT industry analyst and thought leader focused on how emerging technologies such as AI, machine learning and advanced analytics are impacting businesses. Dan is particularly interested in how businesses use these emerging technologies to alter their approaches to information security, governance, risk and ethics. Dan provides advisory services directly to leadership at technology vendors that design and deliver security solutions, assisting them in aligning their solutions with enterprise requirements. Dan is viewed as an expert in understanding security solutions and mapping them to the complex needs of business across industries. Prior to co-founding Techstrong Research, Dan was Managing Director at Hurwitz & Associates, an analyst and consulting firm. At Hurwitz & Associates Dan led research on a variety of studies and reports in the areas of data and AI, modern software development, security and multicloud computing.

Dan earned his B.A. in Political Science from Union College in New York and a J.D. from Boston College Law School, where he focused on emerging corporate strategies and intellectual property. As an attorney, Dan represented startups, cloud computing ventures and early stage startups as they sought funding. Dan is a co-author of “Augmented Intelligence: The Business Power of Human-Machine Collaboration” (CRC Press, 2020), “Cloud for Dummies” (John Wiley & Sons 2020), and “Hybrid Cloud for Dummies” (John Wiley & Sons, 2012).

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
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