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Value Trumps Flow: The Danger of Speed


Think About Your Audience Before Choosing a Webinar Title

Sponsored by CONNECTALL

Wednesday, June 9, 2021
3 p.m. ET

Is your technology team focused on improving flow? Is the central goal of your IT department to deliver a certain number of deploys per year/month/week/day? Then you might be moving rapidly in the wrong direction. While becoming more agile is a great goal to have, if improving software delivery speed is your primary focus, then perhaps you are missing a critical piece of the puzzle. "So wait a minute!" you might be wondering. "If not flow, then what should be our main focus?"

DevOps.com is excited to host ConnectALL's President & COO Lance Knight and a new member of the ConnectALL team for an exclusive webinar, where they will answer this question by expanding on Lance's idea of "Value Trumps Flow." Join these industry leaders on June 9th at 3pm EDT (Noon PDT) as they discuss how a proper perspective on "Value Trumps Flow" can help your software delivery organization avoid the pitfalls that are associated with a solitary focus on improved delivery speed. Key Takeaways:

  • Discover why improved flow alone will not deliver on key business objectives
  • Explore strategies that enable increased value through software delivery
  • Learn how to practically implement a "Value Trumps Flow" mindset
Lance Knight
President & COO - ConnectALL
Lance Knight is Chief Operating Officer of ConnectALL. His responsibilities include sales, sales operations, marketing, customer success, and technical support. Previously, he held SVP/VP roles at LeadingAgile, Tasktop Technologies, and Accept Software, specializing in field operations, sales development, and customer success. Lance started his IT career with a large aerospace manufacturer where he learned about lean manufacturing and systems thinking. He’s a published author of books and white papers on leadership, software development, and software sales.
Eric Robertson
SVP Strategic Advisor - ConnectALL
Eric Robertson, SVP Strategic Advisor at ConnectALL, is a tech industry visionary and master strategist in the categories of intelligent robotic process automation, Agile, and DevOps. His prescience on the rise of VSM as well as other industry forecasts such as the rise of Agile and DevOps at scale have been validated by highly respected analyst firms Gartner and Forrester, as well as consolidation in the space. Prior to ConnectALL, Eric had held VP roles at companies such as Onit and Digital.ai (formerly Collabnet VersionOne). His technical background includes academic research in domain-specific languages, artificial intelligence and feature-oriented software product lines, where he holds a patent in hardware abstraction layers.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.