<img src="https://certify.alexametrics.com/atrk.gif?account=Zpb+p1uhUo20dG" style="display:none" height="1" width="1" alt="">
Value Stream Management: The What and Why


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Devops.com

Monday, March 30
1pm ET

The term “value stream management” has become popular among the DevOps crowd in conversations about DevOps processes and agile, but the concept has yet to take hold in many organizations. In this panel webinar, we explore the “what” of value stream management and the “why”—how organizations can benefit by understanding the value of each step in the software development life cycle. We’ll also offer up a few best practices for adopting value stream management.

Steve Boone
Head of Product Management - HCL UrbanCode portfolio
For more than a decade, Steve has helped hundreds of companies adopt agile best practices and strategies for DevOps while working for UrbanCode through both IBM and HCL channels. He speaks regularly at industry events on the topic of DevOps transformation, Continuous Delivery best practices, Agile adoption, and Value Stream Management. Most recently you may have seen him speaking at Jenkins World, the DevOps Enterprise Summit, or DevOps.com. In his free time, Steve enjoys hiking national parks, golfing, and being a dad. Steve graduated from the University of Mount Union with a BS in Computer Science and Business.
VP Product Marketing Management - CollabNet VersionOne
Eric Robertson is a tech industry visionary and master strategist in the categories of intelligent robotic process automation, Agile, and DevOps. His foresight and ability to identify critical business issues and implement effective business and IT solutions are formidable led to the development of the DevOps industry’s first Value Stream Management (VSM) solutions for the Agile and DevOps industry at CollabNet. His prescience on the rise of VSM as well as other industry forecasts such as the rise of Agile and DevOps at scale have been validated by highly respected analyst firms Gartner and Forrester, as well as consolidation in the space. His technical background includes academic research in domain-specific languages, artificial intelligence and feature-oriented software product lines, where he holds a patent in hardware abstraction layers.
Bob Davis
Chief Marketing Officer - Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high technology organizations from emerging start-ups to global 500 corporations. Before joining Plutora, Bob was the Chief Marketing Officer at Atlantis Computing, a provider of Software Defined and Hyper Converged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.

On-Demand Viewing

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.