---
title: Value Stream Management, the Future… Or a Distraction?
description: Helen Beal will moderate a panel that will include Bob Davis, CMO of Plutora, a leader in the Forrester Wave for Value Stream Management solutions.
---
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Panel Discussion: Value Stream Management, the Future… Or a Distraction?
#### Webinar
## Think About Your Audience Before Choosing a Webinar Title
#### Sponsored by Plutora
---
Monday, August 24, 2020
1 pm EDT
## What You’ll Learn in This Webinar
*A Panel Discussion*
Value Stream Management (VSM) has burst onto the scene as the next evolution of DevOps and Agile Planning. Webinars, blogs, articles and even virtual developer conferences are happening on what seem like a weekly basis. But is it all that it is cracked up to be? Is it the cornerstone for successful digital transformation – particularly in the new world – or is it a flash in the pan; another buzzword?
In this webinar, Helen Beal will moderate a panel with long-standing members of the DevOps and digital transformation communities to offer their perspectives on what pragmatic value VSM may or may not have on the future of software development. Panelists are:
- Heath Dorn - Digital Transformation Consultant, US Space Force / The Tech7 Company
- Marc Cluet - Founder, Ukon Cherry
- Bob Davis - CMO, Plutora
- Helen Beal - Strategic Advisor, DevOps Institute
Heath Dorn
Digital Transformation Consultant - US Space Force / The Tech7 Company
Heath has been coaching large scale Agile/DevOps transformations since the inception of the DevOps movement. He's currently supporting the US Air Force Space and Missile Centers transformation into the new US Space Force. Heath has been instrumental in successful transformations at T-Mobile, US Bank, Air Force Research Laboratory Space Situational Awareness, Air Force Military Satellite Communications, John Deere, 3M, Target, CloudBees and Morningstar Financial. Heath is the founder of [https://www.digitaltransformations.com/](https://www.digitaltransformations.com/), a Jenkins Ambassador, a SAFe Program Consultant, Los Angeles Jenkins community organizer, and All Day DevOps moderator. He has created an established record of improving operational and financial results via agile and DevOps transformations. Articulate communicator and inspirational Agile leader fluent in the languages of people, processes, and technology. Dedicated to maintaining a reputation built on quality, meeting commitments, and uncompromising ethics. He's a graduate from The Citadel, military college of South Carolina.
Helen Beal
Strategic Advisor - DevOps Institute
DevOps and Ways of Working speaker, writer, consultant, coach and learning facilitator. Member of the DevOps Institute Board of Regents. On the judging panel for the DevOps Dozen Awards; Member of the DevOps World Advisory Board; Member of the Jax DevOps Advisory Board; DevOps Editor at InfoQ and a contributor to devops.com
Marc Cluet
Founder - Ukon Cherry
Marc is the Founder at Ukon Cherry, a London based consultancy specialising in DevOps and has over 23 years of experience in the Industry, including companies like Rackspace, Canonical, Trainline, DevOpsGroup, Nationwide Building Society and several startups across five different countries. Marc has spoken in some of the most prestigious conferences including FOSDEM, LISA, OpenStack Summit, UDS, Puppetconf and several meetups. Marc is one of the organisers of London DevOps which is the second biggest DevOps meetup in the world, he also helps organise DevOps Exchange Barcelona and Barcelona Big Data. Marc is a DevOps Institute Ambassador. Marc has contributed code to several projects including Puppet, mcollective, Juju, cloud-init and helped create MAAS. He loves solving complex infrastructure problems and applying solid and repeatable solutions, he is also an expert in building up agile engineering teams.
Bob Davis
CMO - Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high technology organizations from emerging start-ups to global 500 corporations. Before joining Plutora, Bob was the Chief Marketing Officer at Atlantis Computing, a provider of Software Defined and Hyper Converged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.
### On-Demand Viewing:
#### this webinar starts in
2017/07/22 12:00 PM EST
## What You’ll Learn in This Webinar
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about:
- You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
- Get a second or even third set of eyes to review your work.
- It reflects on your professionalism even if it has nothing to do with your event.
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