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Value Stream Management: Meaning Before Metrics


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Plutora

Wednesday, March 31, 2021
11 a.m. ET

Metrics are everywhere. They inform us of what’s going well and what isn’t. But how do metrics actually inform us if an initiative is on track or not? Before we select the metrics that will guide our decisions we need to take a step back and understand what we’re trying to achieve through metrics. 

What metrics you choose to guide your initiatives will necessarily depend on where you are in your DevOps evolution. And this requires you understanding where you are in that process and what your objectives should be at every step of the journey. 

Join Jeff Keyes, VP of Product at Plutora, Helen Beal, Chief Ambassador at DevOps Institute and Mike Burrows, author of Agendashift to learn how to understand where you are in your DevOps evolution and evaluate the meaning of the metrics that will guide your transformation.

Key Takeaways: 

  • How to evaluate the current state of your DevOps evolution
  • How to define metrics that matter to your organization
  • How to leverage metrics for continuous improvement
Helen Beal
Chief Ambassador - DevOps Institute
DevOps and Ways of Working speaker, writer, consultant, coach and learning facilitator. Member of the DevOps Institute Board of Regents. Member of the DevOps World Advisory Board; Member of the Jax DevOps Advisory Board; DevOps Editor at InfoQ and a contributor to devops.com
Mike Burrows
Founder - Agendashift
Agendashift founder Mike Burrows is the author of Right to Left: The digital leader's guide to Lean and Agile (2019, audiobook 2020), Agendashift: Outcome-oriented change and continuous transformation (2018, 2nd edition March 2021), and the Lean-Agile classic Kanban from the Inside (2104). Mike is recognised for his pioneering work in Lean, Agile, and Kanban and for his advocacy for participatory and outcome-oriented approaches to change, transformation, and strategy. Past leadership roles include global development manager and Executive Director at a top tier investment bank, CTO for an energy risk management startup, and interim delivery manager on two of the UK Government Digital Services ‘exemplar’ projects.
VP of Product - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.