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Value Stream Management Comes of Age


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Devops.com

Monday, March 29, 2021
1 p.m. ET

The concept of value stream management has been around for a few years now, spurred in part by the maturation of DevOps and the need to understand the business value of applications and processes, from creation to delivery. With the onset of COVID-19 and the acceleration of digital transformation efforts, that need is even greater, as organizations strive to do more with less. As a result, value stream management has come into its own, as organizations recognize they can only be successful if they understand the impact of people, process and technology to eliminate waste and realize business value.

This topic spotlight explores the concept of value stream management and its impact on helping organizations adapt to stay competitive and realize success.

VP of Product - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies.
Anna Murray
Director, Product Management - ASG Technologies
Anna Murray is responsible for ASG Technologies' mainframe productivity, workload automation, and value stream management solutions. Throughout her career, she has worked with development teams, sales, marketing and executives to ensure the success of enterprise software products. Anna also holds an MBA in IT Administration from Western Governors University
Al Wagner
Transformation Architect - HCL Software DevOps
Al Wagner is an HCL Software Transformation Architect and DevOps enthusiast with more than twenty years of practical field experience in development roles driving thought leadership, strategic initiatives, and tangible solutions around DevOps and continuous delivery. Focusing primarily on value stream management, deployment automation, and continuous testing, Al has practical knowledge of the HCL Software DevOps solution set, having assisted, mentored, and enabled client teams to help solve their IT challenges. He has spoken at numerous conferences around the world on software development – principles & techniques - and authored/co-authored numerous papers and books including Application Release and Deployment For Dummies, Continuous Testing For Dummies, and Service Virtualization For Dummies.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.