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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:  ConnectALL-Logo-400x200-color-1


On Demand
According to the State of DevOps Report, “nearly 80% of organizations remain in the middle of their DevOps journey, experiencing varying degrees of success at the team level but not across the entire organization.” There could be organizational-level reasons for companies to still be stuck—including cultural challenges. However, from a functional level, the absence of visibility into the non-value-added work from a value stream perspective is still a problem. Reducing or eliminating waste is one of the most important tenets of Lean software engineering. Waste can be found everywhere, from too many people working on a project and ineffective communication to an excessive number of manual processes, backlog mismanagement and rework.

And one way of solving this is to look at automating the flow using some significant patterns (that synchronize, trigger, monitor and collect data for metrics) to achieve the goals of each step in the DevOps pipeline—faster and better product delivery, faster feedback, faster issue resolution and reduced complexity, greater scalability and availability and more stable operating environments. Also, automation enables organizations to gather data for measurements that aim to achieve business goals and outcomes.

In this program, we will highlight the importance of eliminating waste by automating the flow of information between systems and people in the DevOps pipeline and how to use the data collected across the value stream for metrics and analytics. You'll learn:
  • How to identify non-value-added and value-added activities in DevOps pipelines
  • What an automation pattern is and how to use it effectively
  • Examples of automation patterns that are significant to DevOps
  • Automation pattern use cases, what problems they solve and what value they bring
  • How to use metrics and analytics to achieve business goals and outcomes
Lance Knight
President & COO - ConnectALL
Lance Knight is President & Chief Operating Officer of ConnectALL. His responsibilities include sales, sales operations, marketing, customer success and technical support. Previously, he held SVP/VP roles at LeadingAgile, Tasktop Technologies and Accept Software, specializing in field operations, sales development and customer success. Lance started his IT career with a large aerospace manufacturer where he learned about Lean manufacturing and systems thinking. He’s a published author of books and white papers on leadership, software development and software sales.
Soumya Menon
Head of Content - ConnectALL
Soumya Menon is the Head of Content at ConnectALL. She specializes in creating a community using content for B2B SaaS with a focus on enhancing engagement and experience. For the last two decades, she has worked with IT companies, helping them build a content engine by focusing on why they do what they do to accelerate the way they deliver their products and services.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.