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Think About Your Audience Before Choosing a Webinar Title

Sponsored by CrowdstrikeCrowdStrike Logo

On Demand

There is a tsunami of data flowing from networks, systems, applications and every other system that makes up your IT landscape. This data can give leadership teams valuable insights into your current technology environment as well as your ongoing projects. However, there is a problem.

The data is coming too quickly; it is too complex and too voluminous for many technology approaches to fully support capturing all of it. In addition, the increasing costs of these systems as they scale can quickly outweigh their value. To balance visibility, scalability and costs, many organizations are forced to make tough decisions and only capture and retain snapshots of a fraction of their log data. The challenge with this approach is that you do not have a complete picture of your environment and limited insight when querying old data.

In this webinar, Mike Rothman, GM of Techstrong Research, will share findings from a newly released PulseMeter on creating a strategy to capture all of your log data. In addition, Arfan Sharif, technical marketing engineer at Crowdstrike, will discuss the business and technical challenges around capturing and analyzing data from across the enterprise and how to address these challenges to unleash the full value of log data.

During this webinar we will discuss:

  • The challenges of collecting and storing all of your data
  • How to collect logs from distributed environments
  • The capabilities enabled by streaming data for DevOps, SecOps and ITOps practitioners
Arfan Sharif
Technical Marketing Engineer - Crowdstrike
Arfan is a subject matter expert within the log management space, with over 15 years of experience in infrastructure, security, data analytics and customer experience. Arfan has worked for a number of large enterprise organizations in a variety of roles from technical services, pre-sales, solution engineering and more recently product marketing. Arfan has a deep understanding of mapping solutions to customer requirements, and he’s passionate about helping customers understand the value of their machine data, especially across SecOps and DevOps.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike is a 25-year security veteran, specializing in the sexy aspects of security such as protecting networks, protecting endpoints, security management, compliance and helping clients navigate a secure evolution in their path to full cloud adoption. In addition to his role at DisruptOps, Mike is an analyst and president of Securosis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.