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Think About Your Audience Before Choosing a Webinar Title

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Monitoring has been used for decades by IT teams to gain insight into the availability and performance of systems. However, teams today require a deeper understanding of what is happening across their IT environments. Modern infrastructure and applications can span multiple domains, are more dynamic, distributed and must support ongoing change. In this atmosphere, it is more difficult than ever to consistently maintain SLOs. Further, many enterprises are using more than 10 monitoring tools running as siloed solutions. The result? IT is unable to proactively detect and quickly diagnose and address issues, especially when they cross boundaries.

Based on research and conversations with enterprises from various industries, StackState created the Observability Maturity Model. This model defines the four stages of observability maturity. The ultimate destination is level four, Proactive Observability with AIOps. However, even moving from level one to two, or from level two to three, is a huge improvement in your ability to get essential insights into your IT environment.

Please join us and Lodewijk Bogaards, StackState's co-founder and chief technology officer, on Wednesday, September 21 for a lively discussion on:

  • The four stages of observability maturity
  • How to determine the current stage of observability maturity within your own organization
  • The steps to take to advance your observability maturity and the value to your organization in doing so
Lodewijk Bogaards
Co-Founder and Chief Technology Officer - StackState
As CTO and co-founder of StackState, Lodewijk is involved in the overall vision, strategy and leadership of the engineering effort and team. Lodewijk fell in love with coding at age 10 and started work as a software engineer at age 17. He has extensive experience with graph databases, federated databases, network protocols, distributed systems, 3D graphics, programming languages and has a passion for observability and AI. When he’s not working on StackState strategy and product direction, Lodewijk might be found playing squash, answering questions on Stack Overflow or meditating.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.