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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

redis-logo-full-color-rgb


On Demand
Anytime

Slow, unreliable database performance can grind business to a halt. But throwing more infrastructure at the problem is costly and ineffective. A better approach is strategic caching to optimize expensive database queries, reduce latency, and boost scalability. In this program, we’ll explore modern caching techniques that leading organizations rely on to deliver instant, reliable data - without breaking the bank. You'll learn a proven framework for implementing high-performance caching architectures tailored to your specific database workloads and use cases.

Join us for this program where we’ll cover:

  • Common database performance challenges like high latency and poor scalability
  • Popular caching solutions and architectures for use cases like session management, fraud detection, and machine learning
  • Caching patterns like cache-aside, write-behind, and prefetching
  • How to prioritize caching capabilities like performance, resilience, and ease of use
  • Which roles are driving caching at different organizations
John Noonan
Senior Product Marketing Manager - Redis
John is a senior product marketing manager at Redis. He has a decade of experience working at the intersection of technology and business strategy as a product leader and product marketer.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.