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Trusted SBOMs Delivered with the JFrog Platform and AWS


Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS

Thursday, September 9, 2021
3 p.m. ET

The DevOps community will remember 2021 as the year when the software bill of materials, or SBOM, graduated from being a “nice to have” to a “must have” when developing and deploying secure software from the cloud.  JFrog and AWS have teamed up to make the inventory and reporting of your SBOM a comprehensive, yet simple, exercise.

In a nutshell, SBOMs provide visibility into which components make up a piece of software and detail how it was put together, so it's easy to determine if it contains security and compliance issues. The SBOM has become imperative due to the White House’s cybersecurity executive order from May 2021.  Effectively, if you want to sell software to the U.S. federal government, you need to prove you have a secure SBOM.  We expect other regulated industries such as utilities, health care and financial services, as well as international, state and local governmental institutions, to also require compliance by demonstrating you are delivering trusted software via an SBOM.

In this webinar, you’ll learn what an SBOM is, how it will benefit you, the misconceptions that exist around it and why it must be a key element of your software development life cycle's (SDLC) security and compliance. We’d also like to invite you to register for a joint JFrog-AWS webinar, where we’ll do a deep dive on SBOMs and share insights and best practices on SBOM creation and usage.

Shashiraj Jeripotula (Raj)
Sr. Partner Solutions Architect - AWS
Shashiraj Jeripotula (Raj) is a San Francisco-based Sr. Partner Solutions Architect at AWS. He works with various Independent Software Vendors (ISVs), and partners who specialize in Cloud Management Tools and DevOps segments to develop joint solutions and accelerate cloud adoption on AWS. While he’s not at work, Raj works with charities that provide education, food, and health support for kids.
William Manning
Solution Architect - JFrog
Bill is a Solutions Architect with JFrog. He is also a mentor with TechStars,Matter, and NestGSV. He has successfully exited 3 companies and took one public in Australia. He is also currently helping various startups as an advisor. In his spare time, he likes to travel with his wife and two boys. He also plays guitar, loves the ocean, and is an avid cyclist.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.