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Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS 


On Demand

As IT infrastructure consistently churns out record amounts of new data, ITOps teams often struggle to manage and analyze it with traditional tools. A new approach is needed to help IT shift from reactive to proactive management of incident resolution data to boost application availability, save time-to-detect and resolve the most critical issues and lower costs. Join this hands-on workshop for a live presentation and interactive lab and learn how you can leverage Amazon DevOps Guru, a fully-managed AIOps solution from AWS to detect, diagnose and optimize the performance of your infrastructure. 

You will learn how to:

  • Proactively monitor and optimize your databases for performance bottlenecks and operational issues
  • Easily trace and resolve serverless application performance issues with ML-powered insights
  • Reduce time-to-resolve operational issues from days to minutes
Jonathan Vogel
Developer Advocate - Amazon Web Services
Jonathan is a Developer Advocate at AWS since February 2022. Before that, he was a DevOps Specialist Solutions Architect at AWS for two years. Prior to AWS, he practiced professional software development for over a decade. Jonathan enjoys music, birding and climbing rocks.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.