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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Palo Alto networks



On Demand

As organizations increasingly adopt cloud services, whether they opt for a cloud-first or hybrid cloud approach, their top concerns are security and cost. In this Techstrong Learning webinar, Techstrong Research GM Mike Rothman will go over the results of a recent survey that polled enterprises about their approaches to and challenges in the cloud. He’ll be joined by Bar Schwartz from Palo Alto Networks to discuss the top tactics to protect critical workloads and data moving to the cloud as cost-efficiently as possible.

Register now to learn:

  • 5 Tips to instantly improve cloud security
  • The key cloud cost components that drive up your bill
  • How to prioritize the issues in your cloud
  • The impact of cloud-native infrastructure on cloud security
Bar Schwartz
Product Line Manager - Prisma Cloud
Bar Schwartz is a Product Line Manager for Prisma Cloud at Palo Alto Networks, leading cloud identity security. Bar helps customers integrate the Prisma Cloud Platform to secure the entire cloud-native stack. Previously, he held a few product and engineering positions at both startups and big enterprises.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike is a 25-year security veteran, specializing in the sexy aspects of security such as protecting networks, protecting endpoints, security management, compliance and helping clients navigate a secure evolution in their path to full cloud adoption. In addition to his role at DisruptOps, Mike is an analyst and president of Securosis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.