As organizations increasingly adopt cloud services, whether they opt for a cloud-first or hybrid cloud approach, their top concerns are security and cost. In this Techstrong Learning webinar, Techstrong Research GM Mike Rothman will go over the results of a recent survey that polled enterprises about their approaches to and challenges in the cloud. He’ll be joined by Bar Schwartz from Palo Alto Networks to discuss the top tactics to protect critical workloads and data moving to the cloud as cost-efficiently as possible.
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You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: