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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Nirmata



On Demand

Eighty percent of organizations have concerns about Kubernetes security but largely lack the skills, time and resources to address them, according to Techstrong Research's recent PulseMeter. DevOps and Security teams must grapple with the complexity of Kubernetes environments on top of increasingly sophisticated security threats that can put applications and infrastructure at risk. The good news is that there are tried and true processes and technologies that can address many top concerns, including misconfigurations, Pod security, supply chain security and more.

In this webinar, Techstrong Research’s Mitch Ashley and Nirmata’s Jim Bugwadia and Chip Zoller will discuss the findings in Techstrong Research's recent PulseMeter and dive into the best practices and technology, both open source and commercial, that can overcome these challenges.

Jim Bugwadia
Founder & CEO - Nirmata
Jim Bugwadia is co-founder and CEO of Nirmata, the Kubernetes policy and governance company. Jim is an active contributor in the cloud-native community and currently serves as co-chair of the Kubernetes Policy and Multi-Tenancy Working Groups. Jim is also a creator and maintainer of Kyverno, the policy engine built for Kubernetes DevSecOps teams.
Chip Zoller
Lead System Architect & Product Manager - Nirmata
Chip Zoller is a technical product manager at Nirmata and a maintainer and contributor to the Kyverno project where his primary focus is on process, enablement, documentation, automation, policy design and authoring, and community. Chip is an architect, engineer and cloud-native consultant with 20+ years' experience. He is a maintainer and contributor to several open source projects in the CNCF and active in the broader Kubernetes
Mitch Ashley
CTO, Techstrong Group and Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.