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Webinar

Think About Your Audience Before Choosing a Webinar Title


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Today, nearly 70% of organizations host more than half their workloads in the cloud, up from just 31% in 2020. But there’s a dangerous pothole on the superhighway to cloud migration and it grows larger the longer it’s ignored: Application development security. The good news is that wherever you are on the journey right now, with the right guidance you can rethink your cloud-native development strategy and confidently steer clear of damage.

In this webinar, we'll share the latest research, insights and recommendations from pros in security, DevOps and line-of-business leadership. Learn how to balance the benefits of cloud-native development with new best practices for protecting applications, and ensure that your environment stays resilient, flexible and secure.

Learn how to balance the benefits of cloud-native development with new best practices for protecting applications, and ensure that your environment stays resilient, flexible and secure.

Bob West
Chief Security Officer - Prisma Cloud
Bob joined Palo Alto Networks after more than 20 years in leadership roles with banks, product companies and professional services organizations. He is responsible for evangelizing how Prisma Cloud facilitates the transition to the cloud. Bob provides counsel to Palo Alto Networks’ customers, prospects, governments, regulators and partner ecosystem.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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