I’m Francesco, a Cybersecurity Executive/Chief Information Security Officer (CISO) who specializes in strategy and cloud security. Fuelled with passion, curiosity and dissatisfaction for the status quo, I believe in protecting identities in cyberspace and creating a safer, a more connected world for future generations.
I'm currently helping HSBC building their cybersecurity architecture practice and I’m acting virtual CISO for ELEXON.
I've delivered effective cybersecurity transformation for my client in Financial services such as Nationwide, Charles Taylor, Capita Asset Management, Link Asset Management. I've also delivered a cybersecurity improvement program for different sectors, amongst my clients: United Nations (WFP and FAO), National Lottery (Camelot), Vodafone, BT, Telecom Italia.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: