Computer security is now a public policy issue. But while an understanding of the technology involved is fundamental to crafting good policy, there is little involvement of technologists in policy discussions. We need public-interest technologists: people from our fields helping craft policy. This is increasingly critical to both public safety and overall social organization. The defining policy question of the Internet age is this: How much of our lives should be governed by technology, and under what terms? We need to be involved in that discussion.
Bruce Schneier is an internationally renowned Security Technologist, called a “security guru” by the Economist. He is the New York Times best-selling author of 14 books—including Click Here to Kill Everybody—as well as hundreds of articles, essays and academic papers. His influential newsletter Crypto-Gram and blog Schneier on Security are read by over 250,000 people. Schneier is a fellow at the Berkman Klein Center for Internet and Society at Harvard University; a Lecturer in Public Policy at the Harvard Kennedy School; a board member of the Electronic Frontier Foundation, AccessNow, and the Tor Project; and an advisory board member of EPIC and VerifiedVoting.org.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: