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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by DEVOPS.COm

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Value stream management (VSM) is coming into its own as more organizations appreciate how dependent they are on software development to drive revenue and maintain profitability. The issue now is determining to what degree organizations will require a dedicated VSM platform versus extending existing tools and platforms in ways that enable organizations to more holistically manage and track application development workflows. Regardless of approach, VSM in challenging economic times is no longer a luxury.

Lance Knight
CEO - ConnectALL
Lance Knight is the CEO of ConnectALL. His responsibilities include sales, sales operations, marketing, customer success and technical support. Previously, he held SVP/VP roles at LeadingAgile, Tasktop Technologies and Accept Software, specializing in field operations, sales development and customer success. Lance started his IT career with a large aerospace manufacturer where he learned about Lean manufacturing and systems thinking. He’s a published author of books and white papers on leadership, software development and software sales.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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