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Think About Your Audience Before Choosing a Webinar Title

Sponsored by devops.com   


On Demand

Are you curious about the future of AI and how it will change everything? From ChatGPT to Stable Diffusion to Midjourney and more, join us as we dig deep into the promises and possibilities of the technology, as well as ethical and privacy considerations and how it will change the future of work. With generative AI poised to change the way we create and consume art and media, how we learn and how businesses scale and grow, it's important to gain a deeper understanding of one of the most exciting technologies of tomorrow.

In this panel discussion, we'll discuss generative AI, the cutting-edge technology that’s making waves across the world. Our expert panelists will explore the ins and outs of this revolutionary technology, including what it is and why it signals the beginning of the industrialization of AI.

Lee Baker
General Secretary - AI Infrastructure Alliance
Lee is the general secretary for the AI Infrastructure Alliance. Based out of the UK, he is responsible for crafting and nurturing relationships with companies to build a canonical stack for AI and ML. He has spent the last 8 years helping launch and grow MLOps startups. When not shuttling his 3 children around, he can most often be found cycling, running and swimming around England's South Coast.
John Willis
Distinguished Researcher - Kosli
The IT management experience of John Willis spans over 40 years. Currently, he works at a startup called Kosli that focuses on modern governance. He has worked as a consultant and evangelist for Red Hat and Docker. Willis previously founded Socketplane (sold to Docker) and Enstratius (sold to Dell). He was the VP of Training & Services at Chef before joining Enstratius, where he formalized the company’s training, evangelism, and professional services functions. Gulf Breeze Software, an award-winning IBM business partner specializing in Tivoli technology deployment, was also founded by Willis. He is the co-author of the DevOps Handbook and Investments Unlimited. Over the past 40 years, he has written 12 books and built 12 startups with three successful exits. 
Matt White
CEO - Berkeley Synthetic
Matt White is the CEO of Berkeley Synthetic, a research group focused on applications of generative AI in immersive 3D environments used in games, CG video production and industrial and military simulations. He teaches graduate students computer vision, deep learning and data visualization at UC Berkeley. Mr. White is the Co-Founder and Chair of the Open Metaverse Foundation a part of the Linux Foundation creating a community around open-source software development and open standards to build the Open Metaverse.   He is also a Chair at the Metaverse Standards Forum where he leads the Digital Asset Management working group focused on interoperability, portability, security and ownership of 3D digital assets for the Metaverse.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.
Amanda Razani
Moderator - Techstrong Group
Moderator - Techstrong Group
Moderator - Techstrong Group
Moderator - Techstrong Group

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.