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The Power of Connections


Think About Your Audience Before Choosing a Webinar Title

Sponsored by CONNECTALL

Thursday, August 26, 2021
1 p.m. ET

Organizations going through a digital transformation often find themselves running into a major roadblock: Disconnection rules the day. Teams are siloed, processes clash and the tools don't play nice with each other. It is impossible for digital transformation to succeed in these conditions.

In a detached world, creating meaningful connections in the software delivery life cycle changes everything. But how can software delivery leaders make this happen?

Join Lance Knight, president and COO at ConnectALL, as he discusses connecting your toolchain via value stream management and the role that can play in successful digital transformations. He will discuss not only the power of connecting the tools but how doing so properly will also lead to a holistic connection between the people and processes in the end-to-end software delivery life cycle.

Key Takeaways include:

  • Why connections are critical in software delivery
  • How connecting your tools enables a synchronized value stream
  • What you should start doing today to implement the power of connections
Lance Knight
President & COO - ConnectALL
Lance Knight is president & chief operating officer of ConnectALL. His responsibilities include sales, sales operations, marketing, customer success and technical support. Previously, he held SVP/VP roles at LeadingAgile, Tasktop Technologies and Accept Software, specializing in field operations, sales development and customer success. Lance started his IT career with a large aerospace manufacturer where he learned about lean manufacturing and systems thinking. He’s a published author of books and white papers on leadership, software development and software sales.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.