---
title: The Perfect Storm - How We Talk About Disasters
---

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# The Perfect Storm - How We Talk About Disasters

## ![Perfect-Storm-Disasters](https://webinars.devops.com/hs-fs/hubfs/Perfect-Storm-Disasters.jpg?width=770&name=Perfect-Storm-Disasters.jpg)

##       Sponsored by PagerDuty

## June 13, 2019

#### 1 PM ET 

 

Failures are inevitable. Every once in a long while, those failures can become major outages so big that they can cause irreversible damage to your company's brand and reputation. During these rare events, how you communicate with customers can make or break the valuable relationships you've built with them over the years. But when the blast radius of a technical outage is so big that it requires involvement from other parts of your company (like legal, marketing, and sales) many companies inadvertently make problems worse. 

To minimize damage to customers, companies must have a well-developed plan to respond effectively during big technical outages.

**In this webinar, we will explore how applying DevOps principles learned from managing technical incidents can apply to other parts of your organization to create effective crisis communications strategies.** Join us and you'll also learn:

- How to create an effective technical incident response plan
- How to develop a crisis communications plan across various non-technical cross-functional teams
- Mechanisms for coordinating between both technical and non-technical teams during major outages
- Step-by-step considerations for creating your own customized response plan

**Develop a game plan to ensure that technical outages don't damage your company's brand and ensure you maintain customer trust.**

![GeorgeMiranda_photo](https://webinars.devops.com/hs-fs/hubfs/GeorgeMiranda_photo.jpeg?width=200&name=GeorgeMiranda_photo.jpeg)

#### **George Miranda, Community Advocate, PagerDuty**

George Miranda is a Community Advocate at PagerDuty, where he helps people in various roles rethink how to improve their daily work in the context of Real-time Operations. He made a career working in various Web Operations roles at a variety of small dotcoms and large enterprises by obsessively working to make infrastructure management simpler.

Since then, he has switched over to working with software vendors that create meaningful tools that help solve prevalent industry problems. As a former engineer focused on 'how to build', he's now focused on helping users figure out 'what's the RIGHT thing to build?' He's been tackling distributed systems problems formerly at Buoyant, Chef Software, and Electronic Arts amongst others. He lives to help others solve problems and would love to help you solve yours.

 

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#### **\* $50 Amazon gift card! REGISTER AND ATTEND THIS ENTIRE WEBINAR AND 3PEOPLE HAVE THE CHANCE TO WIN A $50 AMAZON GIFT CARD  RIGHT ON THE SPOT!**

This Campaign is open only to those who register for and attend the entire webinar. Employees of MediaOps and webinar sponsor(s)\], its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Campaign. The Campaign is subject to all applicable laws and regulations. Void where prohibited. The Winner(s) of the Campaign will receive a $50 Amazon gift card which will be provided by MediaOps. Winners will be selected by the webinar moderator at the conclusion of the event and announced live at that time. You must be an attendee at the time of the drawing to win.  No purchase is necessary. It is agreed that MediaOps has permission to use your name as a winner in promotional efforts and social media.![amazon card](https://webinars.devops.com/hs-fs/hubfs/amazon%20card.png?width=2&name=amazon%20card.png)

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