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The Open Source Licensing World Today and Where It's Heading

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by whitesource

Tuesday, August 11, 2020
11 am EDT
 
The known open source core model had many challenges which led several companies to try and find a better licensing model.

Join Matt Asay, Head of Open Source Strategy and Marketing at AWS, as he discusses innovative companies like Cloudera, Redis Labs, MongoDB and RackN, and their solutions to problems like competing with cloud providers on add-on service selling and increasing their code contribution.

Matt Asay will also be discussing the future of open source licensing models and why this doesn't need to be a zero sum game.

Matt Asay
Head of Open Source Strategy and Marketing - AWS
Matt Asay leads the Open Source Strategy and Marketing (OSSM) team at Amazon Web Services. Formerly, Asay ran Developer Relations for Adobe. Prior to Adobe, Asay held a range of roles at open source companies: VP of business development, marketing, and community at MongoDB; VP of business development at real-time analytics company Nodeable (acquired by Appcelerator); VP of business development and interim CEO at mobile HTML5 start-up Strobe (acquired by Facebook); COO at Canonical, the Ubuntu Linux company; and head of the Americas at Alfresco, a content management startup. Asay is an emeritus board member of the Open Source Initiative (OSI) and holds a J.D. from Stanford, where he focused on open source and other IP licensing issues. He writes regularly on open source issues for InfoWorld, TechRepublic, and others.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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