<img src="https://certify.alexametrics.com/atrk.gif?account=Zpb+p1uhUo20dG" style="display:none" height="1" width="1" alt="">
The Next Big Thing for Value Stream Management

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by vsm consortium


Monday, March 8, 2021
1 p.m. ET

We’ve launched! Join our panel of founder members to hear the details about what we announced March 3 as the newly formed Value Stream Management Consortium. Our mission is to cultivate and nurture the emerging market for value stream management and to help the community learn, devise practices and standards and grow through their use.

 In 2021 we’ll be:

  • Building a community of value stream management practitioners
  • Researching the State of Value Stream Management
  • Helping this vital market emerge as its best self
  • Sharing resources to learn and practice value stream management
Helen Beal
Chief Ambassador - DevOps Institute
Helen Beal is a DevOps and Ways of Working coach, Chief Ambassador at DevOps Institute and an ambassador for the Continuous Delivery Foundation. She provides strategic advisory services to DevOps industry leaders and is an analyst at Accelerated Strategies Group. She hosts the Day-to-Day DevOps webinar series for BrightTalk, speaks regularly on DevOps topics, is a DevOps editor for InfoQ and also writes for a number of other online platforms. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards.
Chris Condo
Principal Analyst - Forrester
Principal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - ForresterPrincipal Analyst - Forrester
JEFF KEYES
VP of Product - Plutora
Jeff is VP of Product at the value stream management platform, Plutora. He has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing DevOps and value stream management. Outside of six years at Microsoft, he has been primarily focused on growing startup companies.
Brian Muskoff
Director of Product Management - HCL Software DevOps
Brian Muskoff leads product teams to create software solutions that help large enterprises safely streamline the flow of change through the delivery pipeline. His career experiences span two decades and run the spectrum from start-ups to the Fortune 50 in the roles of COO, Engineering Head and Product Portfolio Leader. His roots in the DevOps space trace back to the UrbanCode product line, the CI/CD market creating start-up that was acquired by IBM and is now engineered by HCL Software.
Neelan Choksi
President and COO - Tasktop
Neelan has extensive technology management experience and recently served as the COO of Lexcycle, the company behind Stanza, which became the most popular e-book reader for the Apple iPhone and iPod Touch. Lexcycle was acquired by Amazon in 2009. Previously, Neelan served as COO of SpringSource, the venture-backed open source infrastructure software company behind the Spring Framework. SpringSource was acquired by VMware in 2009. Prior to that, Neelan served as co-founder and president of SolarMetric, a leading object/relational mapping provider, which was acquired by BEA Systems in 2005. At BEA, he was instrumental in the open sourcing of the acclaimed object/relational mapping tool Kodo as OpenJPA. Neelan has also worked for Andersen Consulting Strategic Services and Exxon Research & Engineering.
Richard Knaster
Chief Scientist, Value Stream Management, Vice President - Digital.ai
Chief Scientist, Value Stream Management, Vice President - Digital.aiChief Scientist, Value Stream Management, Vice President - Digital.aiChief Scientist, Value Stream Management, Vice 
RJ Jainendra
VP and GM for ITBM and DevOps - ServiceNow
RJ Jainendra is VP and GM for ITBM and DevOps at ServiceNow. He has worked in tech for over 20 years with a majority of his career building tools for developers and IT. Most recently, Jainendra was group VP at Oracle leading product development and service management for Oracle Sales Cloud. Prior to Oracle, he was chief product officer at Electric Cloud where he led product management, design and engineering to deliver ElectricFlow Deploy and Release (in the DevOps market). He holds a Master of Science degree in Computer Science from the University of Wisconsin and a Bachelor of Science degree in Computer Science from Angelo State University.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.