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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Akamai 


On Demand

Beyond core cloud primitives such as compute instances, storage and networking, DevOps professionals crave security products, edge computing power, content delivery and more from their cloud provider.

Attend this webinar to hear the latest 2022 DevOps and the Public Cloud research from Techstrong Research. Techstrong Research’s latest quarterly survey of 700 development professionals, managers and senior leaders across 20 industries shows growing interest in products not typically offered by cloud providers of any size.

Join a roundtable discussion on what this means in the short- and long-term future for developers, SMBs and enterprises as they continue to move workloads to the public cloud.

Shawn Michels
VP of Product Management - Akamai
Shawn is responsible for driving the strategy and execution for the company’s cloud computing product portfolio. He leads a global team charged with delivering a single platform to give developers the ability to build, secure, and deliver applications across the entire continuum of compute. Over the course of his career, Shawn's products and services have been leveraged by the world’s largest companies and brands, including “Gogo Vision”, the industry’s first solution to deliver video directly to consumer over wi-fi while inflight. Shawn has been with Akamai for 10 years and has spent 20 years in the product management field.
Veronica Cary
System Administrator, Technology Developer, & Linode Developer Advocate - Violet Sky
Veronica Cary is a system administrator and technology developer skilled in Linux system maintenance and design, as well as application development on desktop and web. Before entering the private sector in 2018, Veronica developed a revolutionary statewide technology framework for the Minnesota Department of Human Services, which saved countless hours for human services employees throughout Minnesota. She also is a regular contribute to the Linode YouTube channel as a Linode Developer Advocate.
Talia Nassi
Lead Developer Advocate - Akamai
Talia Nassi is a Lead Developer Advocate at Akamai Technologies and international keynote speaker who delivers content on building in the cloud, testing, and Linode. She enjoys helping developers understand how to build efficient applications in the cloud seamlessly and at scale.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike is a 25-year security veteran, specializing in the sexy aspects of security such as protecting networks, protecting endpoints, security management, compliance and helping clients navigate a secure evolution in their path to full cloud adoption. In addition to his role at DisruptOps, Mike is an analyst and president of Securosis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.