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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Techstrong Group

On Demand

Technology vendors have relied on virtual events for years now to drive engagement and power their demand generation efforts. With more companies going back to in-office work and more events doubling down on their in-person options, the question becomes: Can virtual events still be effective?

The answer, of course, is a resounding yes. Join Matthew Delman, director of marketing at Techstrong Group, as he leads a panel discussion featuring tips and tricks to ensure virtual events remain an integral part of your demand generation efforts.
This session will cover:

  • Necessary virtual event changes that will drive engagement
  • How to improve the conversion rate for virtual event attendees
  • Whether to self-host your next virtual event or host with a partner
Gina Kawalek
Senior Director of Field Marketing - Tricentis
I’m a software marketing leader, wellbeing and healthy living advocate, 300 hour certified yoga instructor, nature-loving intentionalist, unshakable optimist, hype woman, artist, boy mom and straight shooter friend that always gives the practical advice. During the day, you can find me as the Sr Director of Field Marketing at Tricentis, a global leader in automated testing. Prior to Tricentis, I spent 5 years in marketing at Salesforce and a social media software startup, Insightpool (now part of Cision).
Sydney Milligan
Senior Demand Marketing Manager - Snyk
Sydney Milligan is a skilled demand generation marketer with over 5 years of experience in promoting events, webinars, and account-based marketing campaigns, who is committed to helping companies achieve their business goals through effective demand generation strategies. With an MBA from Santa Clara University and a Bachelor of Science from the University of Utah, Sydney has honed her skills in creating successful marketing campaigns that drive revenue growth. In her current role as Senior Demand Marketing Manager, Sydney has demonstrated expertise in leveraging digital channels to attract and engage prospects, resulting in increased lead generation and customer acquisition. She has a proven track record of creating and executing successful marketing campaigns that have driven measurable results. Outside of work, Sydney enjoys pursuing her passion for running, cooking, and wine tasting with family and friends. She believes that maintaining a healthy work-life balance is critical to achieving success both professionally and personally.
Genevieve Cross
Fully Caffeinated Founder, Flight Media
Genevieve Cross is the Senior Director of Demand Generation at StackState. Previously, Genevieve has held positions as Director of Account Based Marketing and Field Marketing. As a Senior Director of Demand Generation, Genevieve works closely with product, product marketing and sales to help raise awareness of our troubleshooting Kubernetes applications solution so those that have need put StackState on the consideration list.
Matt Delman
Director of Marketing, Techstrong Group
Matthew Delman is the director of marketing for Techstrong Group. He has more than a decade of B2B experience in content marketing, product marketing, and storytelling for cybersecurity, financial technology, and marketing technology companies.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.