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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

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On Demand
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Any device that connects to the internet can be IoT. This means almost any device today, whether home (consumer) or industrial (business). And any connected device that's not properly secured and become a cyberattack vector. In fact, thousands of unprotected internet-connected devices have already been used for large botnet attacks on internet service providers (ISPs) and organizations.

That's why the Biden-Harris administration added IoT and OT to the National Cybersecurity Strategy and the FDA is now requiring medical device vendors to fully support and update their software over the entire lifetime of the device. In this Techstrong Learning Experience, we’ll discuss how a dynamic software bill of materials (SBOM) and accurate software testing early in the development life cycle can help vendors succeed in this rapidly changing environment.

In this Techstrong Learning Experience, you'll learn:

  • How the thousands of unprotected internet connected devices have been used for large botnet attacks on ISPs and businesses
  • Why the Biden-Harris Administration added IoT and OT to the National Cybersecurity Strategy
  • Why the FDA is now requiring medical device vendors to fully support and update their software over the entire lifetime of the device
  • How accurate software testing early in the process can help vendors succeed in this rapidly changing environment
Robert Vamosi
Security Evangelist - Mayhem
Robert Vamosi is the Director of Product Marketing at ForAllSecure. He is a CISSP with over a decade of product marketing experience. He also is an award-winning journalist with over twenty years of security journalism experience, writing for national outlets such as ZDNet, CNET, CBS News, PCWorld, and Forbes. He is the host of the podcast, The Hacker Mind.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.