Think About Your Audience Before Choosing a Webinar Title

Sponsored by DEVOPS.COm

On Demand

Regardless of which low-code or no-code tool is used, chances are good that the individual building an application using that tool is a professional developer. The simple fact is, it can be faster to build applications using low-cod/no-code tools.

Rather than allowing the application development backlog to become worse than it already is, many professional developers have concluded it’s simply more expedient to build many of those applications using a low-code or no-code tool that automates much of the code-writing process.

But there are still challenges — like finding a way to integrate all the application development projects being launched into procedural code DevOps workflows to ensure those applications are deployed, updated, and secured properly.

Shiva Nathan
CEO - Onymos
A seasoned technology executive and entrepreneur, Shiva Nathan — the founder and CEO of Onymos — draws upon his personal experience as a software innovator to empower businesses to reach their mobile-first digital goals. As the former head of Intuit’s Platform & Services organization, his organization defined the cloud-hosted services-based unified technology platform that Intuit’s line of products like TurboTax and Quickbooks leveraged. He has also held technical and leadership positions at Oracle and CA. He understands what it takes to build robust, powerful apps that serve a broad customer base — and how to avoid the roadblocks that can get in the way. Shiva earned his bachelor’s degree with honors in computer engineering from BITS Pilani and an MBA from UC Berkeley’s Haas School of Business.
Deepak Anupalli
Co-Founder & CTO - WaveMaker
Deepak Anupalli is the co-founder & CTO at WaveMaker, he brings two decades of experience in product design, innovation and technology. He holds a bachelor's degree in Computer Science from NIT Warangal, India.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.