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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Rocket Software Black


On Demand

CI/CD is empowering teams to release code faster, but speed is often the enemy of quality. Continuous testing can help maintain faster release cadences and achieve higher-quality applications. But how does testing change in the world of AI?  Intelligent testing is the introduction of AI to the continuous testing process and could transform how IBM i organizations approach development and testing for IBM i+ environments.

Join us for this webinar where we’ll cover:

  • The next evolutionary stages on the journey of testing, and how AI will make an impact
  • Current trends as a precursor to AI
  • How you can set up your organization for continuous testing success
  • How to take advantage of AI in your test cycles
  • Assessing your readiness to incorporate AI into the continuous testing process
Chris White
Principal Product Manager - Rocket Software
Chris White, principal product manager at Rocket Software, has over 30 years’ experience helping companies improve their development lifecycle for multi-platform environments. Currently, Chris leads the team responsible for developing Rocket’s DevOps solution tailored to IBM i+ environments.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.