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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

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A few years ago, “shift left” was expanded to include a broader testing philosophy in which designs and other development artifacts were also tested as soon as they were ready—this was the beginning of “shift everywhere.”

Today, firms are embracing the culture of shift everywhere in the software development pipeline, updating policy and strategy to integrate security touchpoints-as-code throughout the software development life cycle (SDLC).

But are your application security (AppSec) tools, programs and people equipped to shift everywhere? In this Techstrong Learning Experience, we’ll discuss the best practices employed by organizations that embrace the shift everywhere.

You will learn how to:

  • Use the right AppSec testing tool at each phase of the SDLC
  • Intelligently orchestrate AppSec testing at the required breadth and depth
  • Employ AppSec testing without impeding development velocity
  • Maintain a clear picture of overall risk posture
Chai Bhat
Security Solutions Manager - Synopsys
Chai is an engineer turned product marketer passionate about delivering value to customers. He has worked in the AppSec, cybersecurity, and data management industries for over 15 years. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.