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The Evolution of On-Premise Cloud and Security

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Accurics


Tuesday, March 16, 2021
3 p.m. ET

While some organizations have been able to move to consuming purely public cloud services, most have used some mixture of running cloud services in their existing datacenter or running a private cloud in a public datacenter or cloud provider. While tools for securing cloud computing in general are new, securing “on-premise” cloud takes yet again a slightly different approach.

In this talk, John will cover the recent trends in hybrid, private, and on-premise cloud, as well as why these alternatives are drawing so much attention. In addition to talking about why these “non-public” forms of cloud computing are popular, John will discuss unique aspects of securing these platforms, what you should be considering before embracing non-public cloud, some easy techniques you should follow, and best security practices in private cloud computing.

John Kinsella
Chief Architect - Accurics
John Kinsella is the Chief Architect of Accurics, a provider of security and compliance tools for enterprises using cloud computing. Previously he was VP of Engineering for Qualys, one of the earliest cloud-based security companies, as well as co-founder and CPO of Layered Insight. His 20-year background focuses around application and network security, from initial design through business-critical production operations.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.