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Think About Your Audience Before Choosing a Webinar Title

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Platform engineering has quickly gained traction within IT organizations. It’s fast becoming an established practice for DevOps, as shown in research conducted by Techstrong Research for CloudBees. Platform engineering is very much here to stay and fully 83% of survey respondents are in some phase of implementation.

In this webinar you will learn:

  • What platform engineering is and why you should care about it
  • How organizations are measuring success
  • The drivers  that are motivating IT organizations to adopt platform engineering
  • How platform engineering reduces developer cognitive load and enables DevOps teams to go even faster
  • What is in store for platform engineering in the next 12 to 18 months

Attend this session and find out how platform engineering can benefit your DevOps practice!

Key Takeaways:

  • Platform engineering practices will increase DevEx
  • Platform engineering complements DevOps - it does not replace DevOps
  • Platform engineering will enable standardization across teams and processes
Hope Lynch
Senior Director, Platform - CloudBees
Hope Lynch is senior director, platform at CloudBees. In her role, Hope and her team analyze the market for data, insights and trends, put together competitive intelligence and support the overall competitive strategy for the company. Hope works to understand shifts and trends in the market and CloudBees' position in relationship to them, enabling her colleagues to have the right information at the right time.
Mitch Ashley
CTO - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.