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The Developer’s New Normal: Quality and Security by Design

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by whitesource


Thursday, October 29, 2020
11 am EDT

The shift left revolution is upon us. Developers’ roles are evolving as responsibility for application security expands into their domains so organizations can accelerate release velocity, increase productivity, and improve customer experience. The market is full of products offering to support these changes. 

How can digital leaders navigate through all of the noise and empower developers to level up their skills and embrace paradigm shifts? In this webinar, leading voices in the open source testing and security industries discuss strategies that DevOps leaders can use to help developers adopt the shift left movement.

Join Jeffrey Martin, Senior Director of Product at WhiteSource, and Marcus Merrell, Senior Director of Field Services at Sauce Labs, as they discuss:

  • The importance of the cultural shift in modern DevOps teams and how to create systems that embrace these changes
  • Tips for breaking down traditional barriers between development and other teams in your organization to improve productivity, unify communication, and mitigate risk
  • How open source management technologies provide critical solutions and why digital organizations must not only leverage these tools, but also contribute to them
Marcus Merrell
Senior Director of Field Services - Sauce Labs
Marcus Merrell has been working in quality engineering for 18 years. He has been using Selenium/WebDriver since 2007 and is a contributor to the Selenium project and the co-chair of the Selenium Conference Organizing Committee. He has released several open source projects for testing and IoT.
As Senior Director of Field Services at Sauce Labs, Marcus leads a team that is well qualified to help customers with their collective expertise in release management, CI/CD, cloud software and container management. He is also experienced in analytics and marketing automation. Marcus frequently speaks at conferences worldwide.
JEFFREY MARTIN
Director of Product - WhiteSource
Jeff has spent the last 15 years in Product roles helping both the organizations he worked for and their customers transform and measure their business processes, Development, and QA. He especially enjoys cultural and mindset transformations for their ability to create lasting progress.  

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.