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The Bumpy Road to Actionable SLOs

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by INSTANA

Wednesday, September 2, 2020
11 am

Service Level Objectives (SLO) have become steadily more relevant to many organizations adopting SRE best practices pioneered by Google. The promise of SLO methodology is appealing: provide a common ground for product teams and whole organizations to inform reliability, development, and even business decisions.

Although SLOs have been around for a long time, there is plenty of confusion and potential pitfalls on the journey to adopt it. A lot of attention and discussion is spent on technical implementation and tooling for SLI, SLO and error budget, however the major struggle and risk lie in a different dimension. More often than you would expect, individual teams and whole organisations spend months and even years to implement SLOs to end up with colourful dashboards which are then quickly abandoned. Does this sound familiar? In this talk Yury will discuss: 

  • A typical journey organizations take implementing SLO methodology 
  • Common pitfalls they run into along the way 
  • How you can ensure your SLO journey takes you to the next maturity level
Curtis Hrischuk
Technical Product Manager - Instana
Curtis Hrischuk is responsible for performance analysis, tracing, and problem scope definition as a Technical Product Manager at Instana. He has over two decades of performance engineering and performance management experience ranging from 8-bit microcontrollers through cloud applications. He completed M.Eng. and Ph.D. degrees from Carleton University, Ottawa, Canada in Systems and Computer Engineering while researching the performance of distributed applications.  Curtis is published in several international, refereed journals and conferences. There are over 20 issued US patents where he is listed as a co-inventor.  He has been engaged in the observability problem space far longer than he wants to admit.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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