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The 7 Dimensions of a Project-to-Product Transformation


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Sponsored by Spot by Tasktop

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Shifting IT to a product operating model has never been more critical to bridging the crippling divide between technology and the business. In 2019, 55% of organizations surveyed by Gartner said they are moving from project to product as a way to continuously integrate and deliver new features and capabilities to the business.

Three years (and one global pandemic) later, many more organizations have begun the shift in the hopes of delivering more value faster. If you are among them, you may be wondering how advanced you are in operationalizing this new model and reaping its benefits. The shift is a complex, multi-year effort that involves pervasive changes to people, process and technology across seven dimensions. So how can you ensure your transformation is moving in the right direction?

During this webinar, Naomi Lurie, Tasktop vice president, Product Marketing, and Carmen DeArdo, senior director, VSM Research and Design, will walk through the five stages of project-to-product maturity and outline the steps needed to advance to each stage in all seven dimensions.

Attendees will learn:

  • How to assess the current state of your organization
  • The five stages of project-to-product maturity and how to advance
  • What ultimate maturity looks like
  • How to make the case for the shift if you’re just starting out or losing momentum
Naomi Lurie
VP, Product Marketing, Tasktop
Naomi is the Vice President of Product Marketing at Tasktop. She is passionate about making businesses successful through effective customer-centric communication. With more than 17 years of B2B product management and marketing experience, she specializes in large enterprises and their digital transformations.
Carmen DeArdo
Senior Director, VSM Research & Design, Tasktop
Carmen DeArdo is the Senior Director, VSM Research and Design at Tasktop. Carmen consults with customers on project to product transformations to accelerate their flow of value delivery utilizing Tasktop product insights. Carmen was co-author of “Standing on Shoulders: A Leader’s Guide to Digital Transformation,” which was awarded the best 2020 DevOps Book of the year. Carmen’s 2018 DevOps Enterprise Summit presentation with Nicole Bryan was named 2018 DevOps Presentation of the Year. Carmen holds three patents in software engineering, which he received while working at Bell Labs.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.