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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Harness Logo Black

Wednesday, March 20th, 2024
1 p.m. ET

Today’s cybersecurity threat landscape is rife with sophisticated attacks aimed at every phase of the software supply chain. And one of the greatest challenges of building modern applications is making them more secure without disrupting DevOps processes or degrading the developer experience. Considering this reality, the need for software-producing organizations to adopt DevSecOps practices that deeply integrate security throughout the software development life cycle has never been more urgent.

With that said, how organizations go about integrating security with DevOps is of critical importance. At present, DevSecOps as a formal practice is still in the early stages of maturity. While the market is flush with information about applicable technologies, there is still little available practical guidance for how to bring tools, technologies and people together to achieve the difficult objective of building more secure applications, faster.

In this Techstrong Learning Experience, we'll offer expert guidance on how to build and maintain a highly effective DevSecOps practice, by way of five core tenets focusing on people, tools and processes.

Key Takeaways:

  • Understand the evolving security threat landscape around modern applications and the implications for software-producing organizations
  • Understand how the application of security in DevOps environments can impact velocity and the developer experience
  • Get an overview of five guiding principles for harnessing the tools, technologies and practices that drive highly effective DevSecOps practices
Sean Roth
Director, Solutions Marketing, DevSecOps - Harness
Sean Roth leads DevSecOps Solutions marketing at Harness. He is a veteran technology marketer with over 15 years of experience championing disruptive data center and cloud technologies including DevOps, cybersecurity, and cloud-native infrastructure. He holds a Master of Business Administration degree from Santa Clara University and a Bachelor of Computer Engineering degree from Concordia University in his hometown of Montreal, Canada.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.