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State of Mainframe DevOps

Webinar

Think About Your Audience Before Choosing a Webinar Title

 

Sponsored by Broadcom


Tuesday, June 23, 2020
11 am EDT

The adoption of DevOps practices and tools for mainframe-native and cross-platform apps is gaining traction. 

This session will present findings from a recent IDC study on the current state with a close examination of where leaders are finding the most value.  Learn about the exciting trends with IDC Research Vice President Mary Johnston Turner and Sujay Solomon, Broadcom’s Chief Z DevOps Advocate.  This session is a must for both Mainframe leaders and DevOps champions.

Mary Johnston Turner
Research Vice President for Cloud Management - IDC

Mary Johnston Turner is Research Vice President for Cloud Management, part of IDC’s Infrastructure and Operations Management software research team.  Her research focuses on emerging software and solutions for cloud, container and DevOps IT operations, cost optimization, automation, performance, and analytics.  She contributes to vendor analysis, enterprise IT buyer advisory and custom consulting activities.

Sujay Solomon
Chief Z DevOps Advocate for Broadcom’s Mainframe Division - Broadcom

Sujay Solomon is the Chief Z DevOps Advocate for Broadcom’s Mainframe Division. He is a recognized industry evangelist of open source and DevOps on the mainframe and an award-winning speaker at popular IT conferences like SHARE, IDUG, DevOps Enterprise Summit (DOES), and IBM Think. Sujay was a co-creator of the mainframe devops tool, CA Brightside, which won the DevOps.com 2018 “Most Innovative DevOps Solution of the Year” and is a leader of the popular Zowe open source project.

 

On-Demand Viewing

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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