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State of DORA Metrics + AI


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Digital.ai   Digital_ai-FC-RGB-Lrg_2-removebg-preview


On Demand

 Accelerating delivery cycles through DevOps tools and practices is the topic of our time. In fact, according to the Accelerate State of DevOps 2021 report by DORA, the percentage of organizations reporting elite DevOps performance has grown by more than 370% between 2018 and 2021.  

Combining DORA metrics with analytics and AI/ML can help you release better quality software more frequently and enable reliable customer experiences. How far along are organizations in their journey to continuously improve DevOps by leveraging DORA metrics, analytics and AI?

In March Techstrong Research conducted several flash polls among the Techstrong Group member community, which includes readers, influencers and contributors to our various communities focused on DevOps, cloud-native, security and our digital CxO community. Join us for this webinar featuring Tina Sturgis, senior director of product and solutions marketing at Digital.ai, Dan Kirsch and Mitch Ashley from Techstrong Research to learn the survey results and how your DevOps practices could improve using DORA metrics, AI and analytics.

Tina Sturgis
Senior Director, Product and Solutions Marketing - Digital.ai
Tina Sturgis is currently the Senior Director, Product and Solutions Marketing responsible for the products across the Digital.ai AI-powered DevOps platform. With her she brings 25+ years of expertise driving market strategies for startups and enterprise software marketing, product and sales organizations. Prior to joining Digital.ai in January 2022, she held roles in at Starburst Data and GitLab, building and leading solution and partner marketing in these two startups. Prior to GitLab, she was responsible for marketing project and portfolio management, application lifecycle management and DevOps at Hewlett Packard Enterprise Software (now Microfocus). She also has held marketing and sales roles at BMC, Mercury Interactive (now Microfocus), and Niku (Broadcom Clarity).
Dan Kirsch
Managing Director and Co-Founder - Techstrong Research

Dan is Managing Director and Co-Founder of Techstrong Research is a consultant, IT industry analyst, and thought leader focused on how emerging technologies such as AI, machine learning, and advanced analytics are impacting businesses. Dan is particularly interested in how businesses use these emerging technologies to alter their approaches to information security, governance, risk, and ethics. Dan provides advisory services directly to leadership at technology vendors that design and deliver security solutions to the market. He assists them in aligning their solutions with enterprise requirements. Dan is viewed as an expert in understanding security solutions and mapping them to the complex needs of business across industries. Prior to co-founding Techstrong Research, Dan was Managing Director at Hurwitz & Associates, an analyst and consulting firm. At Hurwitz & Associates Dan led research on a variety of studies and reports in the areas of data and AI, modern software development, security, multicloud computing.

Dan earned his B.A. in Political Science from Union College in New York and a J.D. from Boston College Law School, where he focused on emerging corporate strategies and intellectual property. As an attorney, Dan represented start-ups, cloud computing ventures, early stage startups as they sought funding. Dan is a co-author of Augmented Intelligence: The Business Power of Human-Machine Collaboration (CRC Press, 2020), Cloud for Dummies (John Wiley & Sons 2020), and Hybrid Cloud for Dummies (John Wiley & Sons, 2012).

Mitch Ashley
Principal - Techstrong Research
Mitchell Ashley is a renowned strategist, speaker, advisor and technology executive. Mitch has led successful IT, SaaS and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, software and networking products and services.
Mitch serves as principal at Techstrong Research where he is part of a team of preeminent experts in digital transformation, DevOps, cloud-native, cybersecurity, data and AI/ML. In this role, he works with companies to align digital transformation and technology strategies to achieve disruptive goals and high-impact outcomes. Mitch also serves as Techstrong Group CTO, is in demand as a speaker and is widely followed online on his podcasts, Analyst Corner commentary and interviews on the highly popular Techstrong TV streaming video program where he engages with top digital and tech leaders from across the industry.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.