Have you ever found yourself thinking something like this? "These new methods of software delivery won't work in my industry. We're just too regulated to do things that way."
As software delivery methods like Agile and DevOps continue to rise in popularity, and lean practices like Value Stream Management are implemented to accelerate it, you may find yourself feeling left behind due to the nature of your industry. These new approaches may work for flashier industries like tech or retail, but what about those of us who are in more tightly regulated fields? There are strict regulations in spaces like banking, healthcare and government that make agile software delivery seem more like a pipedream than a realistic possibility.
So how can IT organizations in regulated industries start taking the steps necessary to speed up software delivery?
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: