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Solving the Hidden Costs of Kubernetes with Observability

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by lightstep


Tuesday, April 14, 2020
1pm EST

Kubernetes has enabled software organizations to realize the benefits of microservices through its convenient and powerful abstractions. Deploying, scaling, and running distributed software at scale is much easier through the use of Kubernetes. 

However, these benefits have not come without costs compared to traditional software operations. Spiraling monitoring expenses, the creation of single points of human failure, and a lack of understanding of service dependencies all contribute to significant hidden costs associated with running software with Kubernetes.

In this talk, we’ll discuss how observability addresses these costs and helps you quantify and understand them. You’ll learn how new open source tools such as OpenTelemetry can help you understand performance of cloud-native software, and how you can easily get started using them today. Come be a part of the future of cloud-native observability!
 
Austin Parker
Principal Developer Advocate - Lightstep
Austin Parker has been solving - and creating - problems with computers and technology for most of his life. He is the Principal Developer Advocate at Lightstep and maintainer on the OpenTracing and OpenTelemetry projects. His professional dream is to  build a world where we're able to create and run more reliable software. In addition to his professional work, he's taught college classes, spoken about all things DevOps and Distributed Tracing, and even found time to start a podcast. Austin is also the co-author of the forthcoming book Distributed Tracing in Practice, available in early 2020 from O'Reilly Media.

On-Demand Viewing

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.