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Think About Your Audience Before Choosing a Webinar Title

Sponsored by DEVOPS.COm 

On Demand

Cloud native is increasingly popular for building and deploying modern applications because the architecture improves scalability while improving development efficiency and system resiliency. But with those benefits comes the challenge of complexity. Complexity coupled with the massive growth of data, unpredictable costs and skills challenges of cloud-native environments render traditional application performance management (APM) and infrastructure monitoring tools all but useless. That's where observability comes in. Observability platforms ingest and analyze massive amounts of data from multiple sources in real time, allowing for a comprehensive view of a system's behavior so potential issues can be identified as they arise. That's powerful enough by itself--but add artificial intelligence for IT operations (AIOps) into the mix and organizations now have a major competitive advantage. AIOps functions can be used to automatically identify patterns in the multiple streams of data and highlight relationships and correlations that are not easily evident through common data visualizations and dashboards.

This can be particularly useful for detecting and resolving problems that are difficult to predict or that may be hidden within the system's normal operating range. For example, if an application is performing poorly, AIOps can be used to automatically identify probable causes of slow or failed transactions.

In this webinar, experts will explore the benefits and challenges of cloud-native architecture and how observability paired with AIOps can help cut through the complexity and make the most of your observability practice.

You'll learn:

  • Why observability is critical for cloud-native applications
  • What challenges cloud-native architectures pose for observability
  • How AIOps can help address those challenges
Stela Udovicic
Director of Solutions Marketing - BMC
Director of Solutions Marketing - BMC
Director of Solutions Marketing - BMC
Director of Solutions Marketing - BMC
Josh Hardman
Solutions Engineer - Conviva
Josh Hardman, a seasoned Solutions Engineer and dedicated observability evangelist at Conviva, is responsible for crafting and implementing experience-centric operational solutions for the world's leading B2C companies. With over a decade of experience in the SaaS B2B space, Josh has honed his expertise in supporting customers and prospects to solve their biggest operational challenges. As a passionate advocate for connecting professionals with cutting-edge software that streamlines their workflow, Josh is committed to making teams more efficient through innovative solutions.
Yaron Front
Product Director - BMC Software
Yaron Front is a Product Director and evangelist for BMC Helix AIOps and Observability solutions. His focus is on helping companies increase revenues, improve service levels, and modernize IT operations by leveraging better, more scalable observability with AIOps. Prior to joining BMC in 2021, for over 25 years, Yaron was a passionate entrepreneur, innovator, inventor, and business leader, having successfully founded and led several enterprise software and AI/ML-driven medical-device companies in the thriving Israeli tech-startup ecosystem.
Nora Johnson
Solutions Engineer - Conviva
Nora Shannon Johnson is a Senior Solutions Engineer at Conviva, where she advises engineering teams on adopting Experience-Centric Observability. Prior to Conviva, she worked as an architect and engineer at companies including AWS and New Relic, focusing on the intersection of DevOps and AI/ML.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.