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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Sumo logic partnered with aws    AWS-SumoLogic_Partner-Logo_Right_Color_RGB


On Demand

Building modern applications that provide flexibility and portability can present all kinds of management challenges across the entire IT landscape. But it doesn't have to be this way. Building modern applications with observability in mind can help streamline the entire software development life cycle by emphasizing transparency, portability, flexibility and data management from the very beginning.

In this session, we will explore the principles and underlying use cases for shifting observability left with a practice called observability-driven design.

  Join us as we discuss:

  • Adopting open standards toolchains
  • Shifting left the activities required for observability, and
  • Digital transformation through process improvement
Emily Brand
Global Ecosystem Leader - Redhat
Adoption of change is the key to Transformation. As the Global Ecosystem Presales Leader focusing on our partnerships in the field, I have the opportunity to work with our customers and partners at all levels of the organization on how our products can improve their daily lives. Any type of change is difficult and removing the obstacles to do so increases customer loyalty and partnership. I am a well-known public speaker, blogger, and moderator of events hosted by Red Hat, our customers and the industry. I specialize in digital transformations, platform implementations and education. Previously I focused on selling and delivering consulting engagements and growing the Northeast services region.
Colin Fallwell
Field CTO - Sumo Logic
Colin is a technology enthusiast and proven thought leader, with a passion for seeing organizations succeed in digital transformation around DevOps. For more than 20 years, he has helped companies succeed in DevOps, Application Performance Management, and software delivery. Previously, Colin has held leadership roles at companies including Cisco, AppDynamics, Intuit, Dynatrace, and Compuware. Currently, Colin is Field CTO of Observability for Sumo Logic.
Frank Schwarzenau
Global Partner Practice Leader, Observability - AWS
Frank has been active in the Cloud and IT Services space for the last 12 years and is leading the AWS Observability Partner Practice. As practice lead Frank has the mandate to create a striving partner ecosystem, enabling APN partners to build and market observability solutions. Prior to AWS, he was CEO for Stelligent, a DevOps and Observability AWS Premier Consulting Partner, exclusively focusing on AWS services across North America and Europe. Before that he was the AWS Channel Head and Chief of Staff for the president of one of the large systems integrators Mphasis. Frank is originally a “Berliner” but spent the last 18 years living in the UK, India and USA.
Mitch Ashley
CTO, Techstrong Group Principal, Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Bruno Kurtic
Co-Founder and Head of Strategy - Sumo Logic
Bruno leads strategy and solutions for Sumo Logic, pioneering machine-learning technology to address growing volumes of machine data across enterprise networks. Before Sumo Logic, Bruno held various product and strategy leadership positions at SenSage, Boston Consulting Group (BCG), webMethods and others. Bruno holds an MBA from Massachusetts Institute of Technology (MIT) and B.A. in Quantitative Methods and Computer Science from University of St. Thomas, St. Paul, MN.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.