The proliferation of new machine learning and AI tools has expanded attack surfaces and introduced new ways to exploit systems. Within days of OpenAI’s generative AI tool ChatGPT coming online, people managed to exploit it to get around rules, run virtual machines, execute code, write malware and more. New machine learning models are more powerful than ever, and while AI/ML can be a powerful tool to fight against cyberattacks, bad actors are simultaneously using it to launch sophisticated attacks. The next decade will see an arms race between attackers and defenders, both assisted by AI/ML-enabled systems. In this episode, we dig into how and why.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: