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Think About Your Audience Before Choosing a Webinar Title

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The proliferation of new machine learning and AI tools has expanded attack surfaces and introduced new ways to exploit systems. Within days of OpenAI’s generative AI tool ChatGPT coming online, people managed to exploit it to get around rules, run virtual machines, execute code, write malware and more. New machine learning models are more powerful than ever, and while AI/ML can be a powerful tool to fight against cyberattacks, bad actors are simultaneously using it to launch sophisticated attacks. The next decade will see an arms race between attackers and defenders, both assisted by AI/ML-enabled systems. In this episode, we dig into how and why.

Lee Baker
General Secretary - AI Infrastructure Alliance
Lee is the general secretary for the AI Infrastructure Alliance. Based out of the UK, he is responsible for crafting and nurturing relationships with companies to build a canonical stack for AI and ML. He has spent the last 8 years helping launch and grow MLOps startups. When not shuttling his 3 children around, he can most often be found cycling, running and swimming around England's South Coast.
Gunter Ollmann
CTO - Devo
As CTO, Gunter Ollmann drives Devo’s product and security strategy; leading product management, security research, data science, and cybersecurity operations teams. He has more than three decades of information security experience from several cybersecurity consulting and research roles. Prior to Devo, Gunter spent more than four years as CSO protecting Azure customers and leading cross-pillar security strategy for the Cloud and AI security groups at Microsoft. Prior to Microsoft, he was CSO at Vectra AI, driving new threat research and innovation into machine learning and AI-based threat detection of insider threats. Gunter also served as chief security strategist at IBM, where he built and led the well-known and highly regarded X-Force team. He previously held chief technology officer roles at cybersecurity companies including NCC Group, IOActive, and Damballa.
Ram Ramamoorthy
Director - AI Research - Zoho Corporation
Ramprakash Ramamoorthy leads the AI and blockchain efforts for ManageEngine and Zoho. He is in charge of implementing strategic and powerful AI features at ManageEngine to help provide an array of IT management products well-suited for enterprises of any size. Ramprakash is a passionate leader with a level-headed approach to emerging technologies and a sought-after speaker at tech conferences and events.
Brian Roche
Chief Product Officer - Veracode
Brian Roche, CPO, leads Veracode’s Product Strategy, Product Management, Engineering and Operations. With more than 20 years in engineering leadership roles, Brian brings a wealth of experience in leading agile organizations, implementing DevSecOps, and delivering SaaS-based solutions with global teams at scale. Over the course of his career, Brian has led multi-million dollar software and services businesses, in various leadership roles at EMC, Cognizant, and most recently at Medidata. A pioneer of the early DevOps movement, he has been a member of the Cloud Foundry Board acting as a strategic technology advisor. Brian is also a passionate public speaker on Lean Startup, DevOps, and digital transformation.
Bala Sathiamurthy
Chief Information Security Officer (CISO) - Atlassian
Bala Sathiamurthy is the Chief Information Security Officer (CISO) at Atlassian, a leading provider of productivity and collaboration software. Bala is a seasoned executive with more than 25 years of experience leading and managing Security and Engineering organizations. He oversees Atlassian’s security organization and is responsible for evolving the company’s security strategy to protect customers in an increasingly complex threat landscape. Prior to Atlassian, Bala was the CISO at NerdWallet, a consumer fintech company, where he also served as VP of Engineering leading their Platform, Infrastructure and Data Engineering teams, DevOps and IT teams. Previously, Bala held security leadership roles at software companies including Yahoo!, Foursquare, and Jive Software and prior to that he also held various engineering roles at Microsoft, AltaVista, and Siemens. Bala served as a technical advisor to cybersecurity startups.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.