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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Shift left was supposed to empower developers, bolster regulatory compliance and speed software delivery. But it turns out that verifying security and compliance is complex, time-consuming and actually slows release velocity. Requiring developers to wade through alert storms from multiple tools isn’t empowering, doesn't noticeably improve security and certainly doesn’t get products to market more quickly. Fortunately, there are better approaches that focus on risk-based decision-making to create actual value.

In this Techstrong Learning Experience, experts will explore what you can do to improve security and compliance while truly empowering your developers and speeding up software delivery.

This panel will cover the following topics:

  • Why “shift security everywhere” maps better to DevOps philosophies
  • How to move from checklist to risk-based decision-making
  • How to effect change that connects security, risk and operations to value
Gayatri Prakash
VP and GM, Compliance - CloudBees

Gayatri is a serial technology entrepreneur, with a deep understanding of software design and engineering. She is an expert in all things related to software security and cybersecurity compliance. Gayatri prides herself on creating and leading high calibre product management, design and engineering teams that excel in the rapid delivery of high quality software.

Ken Muse
Senior DevOps Architect - GitHub
Ken is a senior DevOps architect on the FastTrack team at GitHub. He is a four-time Microsoft Azure MVP and a Microsoft Certified Trainer, and was an ALM | DevOps Ranger and Microsoft Azure Advisor. He has more than 20 years of experience developing highly scalable application and data platforms in multiple languages and technology stacks. Ken is a frequent community speaker at code camps, TAG DevOps panels, SQLSaturday, All Day DevOps, DevOps World, VS Live!, and Global Azure. When not speaking or coding, Ken enjoys playing bass guitar and composing.
Tracy Bannon
Software Architect and Digital Transformation Advisor - The MITRE Corporation
Passionate Architect! Tracy (Trac) Bannon is an accomplished software architect, engineer, DevSecOps and digital transformation advisor having worked across commercial and government clients. She thrives on understanding complex problems and working to deliver value at speed.  Trac is a long-time advocate for diversity in technology, helping to narrow the gaps as a mentor, sponsor, volunteer, and friend. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.