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Think About Your Audience Before Choosing a Webinar Title

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Thursday, March 7, 2024
1 p.m ET

In today's dynamic digital landscape, organizations leveraging AWS cloud-native environments face an ever-evolving threat landscape. This webinar explores how Dynatrace, a leader in observability solutions, empowers organizations to fortify their AWS workloads against vulnerabilities and respond to cyber threats with enhanced intelligence.

Dynatrace's approach goes beyond traditional security measures by providing comprehensive visibility into the entire AWS environment. Through advanced monitoring and analytics, organizations can proactively identify vulnerabilities, ensuring a robust security posture. The webinar delves into Dynatrace's real-time insights, enabling teams to detect and respond to potential threats with unprecedented speed and accuracy.

Join us to discover how Dynatrace is revolutionizing AWS security, empowering organizations to embrace the cloud with confidence, knowing their workloads are fortified against emerging threats. Learn the proactive strategies that can transform security from a reactive burden into a proactive, intelligence-driven advantage.

Key Takeaways:

Key highlights include the integration of intelligent automation, enabling rapid incident response and reducing the mean time to resolution. Attendees will gain insights into how Dynatrace's cloud-native security solution enhances AWS workload protection, emphasizing the importance of continuous monitoring, threat detection, and adaptive response strategies.

Susan St. Clair
Principal Solution Architect - Dynatrace
Susan is an application security expert with many years experience in the software industry where she helps enterprise customers solve their most pressing and mission-critical security challenges. She is a well-respected evangelist, serving on advisory boards and lending her insights to drive forward-looking initiatives around cloud-native security.
Marc Luescher
Solution Architect - AWS
Marc brings an extensive background in IT risk and security to help global enterprises define their vision and plan to enable proactive processes for cloud-native security. He is a trusted advisor to major organizations with whom he partners to understand their business critical needs and solutions for security concerns and challenges.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.