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Think About Your Audience Before Choosing a Webinar Title

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It’s a constant battle: The need to deliver new product features quickly while ensuring they are secure and trusted. Organizations are increasingly leveraging automation to make sure DevOps teams and developers are able to win this battle while eliminating toil and reducing burnout.

In this demo-led webinar, we’re going to show you how DigiCert helps you automate many of the tedious aspects of software security into automated steps within your CI/CD pipelines. We'll show you how to do so while keeping your security teams happy and satisfied.

In this Techstrong Learning Experience, you'll learn:

  • How to secure code signing private keys and how to secure code signing workflows and infrastructure without impacting build pipelines.
  • How to create a policy-driven approach to software releases that incorporates important security measures like threat detection, software composition analysis (SCA) and software bill of materials (SBOM) generation.
  • How to achieve these things with minimal impact to you, your teams and your release schedules.
Eddie Glenn
Senior Manager of Software Trust - DigiCert
Eddie Glenn manages DigiCert's Product Marketing Software portfolio and helps to champion the topic of software supply chain security. Glenn has decades of experience in software development, software process, DevOps, DevSecOps and cybersecurity. He started his career writing safety-critical software for aircraft. He has worked for Venafi, Rational Software, IBM and Wind River as well as companies that specialize in software development tools, DevOps, and cybersecurity.
Dave Roche
Senior Product Manager - DigiCert

Dave Roche is a Senior Product Manager at DigiCert. He works closely with customers to understand the signing and key management problems they face in their day-to-day devops and CI/CD environments. He oversees the company’s enterprise codesigning solution, Software Trust Manager, which provides secure code, app and container signing workflows incorporating support for key generation and management as well as capturing all signing related activity audit logs.

Dave joined Digicert as part of the Symantec Website Security acquisition and has more than 10 years PKI experience. Dave is based in Dublin, Ireland.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.