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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Fairwinds   Fairwinds-horz-logo


On Demand
Kubernetes has left the lab and now operates an increasing number of enterprise critical applications, and it’s only going to grow in 2023. Yet, the security, cost and other operational capabilities to run a Kubernetes environment at scale are in the initial stages of deployment. In this webinar, Techstrong Research GM Mike Rothman, Andy Suderman and Joe Pelletier from Fairwinds will go through findings of a recent poll they did on this topic, providing tips and insights to ensure scaling Kubernetes doesn’t require compromising on the security and reliability of the environment.
You’ll learn:
  • How to address the security concerns of adopting Kubernetes
  • The importance of setting up guardrails to protect DevOps professionals (from themselves)
  • Ways to streamline Kubernetes’ auditing and cost management requirements
Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud native and Kubernetes experience to help drive research and development at Fairwinds. He has previously held roles as SRE, Principal Engineer and Director of R&D and Technology. He works with infrastructure spanning all three major clouds as well as verticals from Healthcare to SaaS and Fortune 500 to small business. 
Vice President, Product Strategy - Fairwinds
Joe is VP of product strategy for Fairwinds, where he is responsible for leading teams that build solutions to bridge the gap between developers, security and operations. His product experience ranges from lean startup incubations to managing high growth products through to maturity. Prior to Fairwinds, Joe was a director of product management at Veracode, which was acquired by Thoma Bravo in 2018 for $950m.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike is a 25-year security veteran, specializing in the sexy aspects of security such as protecting networks, protecting endpoints, security management, compliance and helping clients navigate a secure evolution in their path to full cloud adoption. In addition to his role at DisruptOps, Mike is an analyst and president of Securosis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.